Tag Archives: Limo Marketing Agency | We Dominate Competiton

What Is A Marketing System?

Marketing Systems For Limo, Bus and Car Service Operators

A marketing system is a system used to get new clients.

All of the off-line and on-line marketing strategies explained on Limo Profits are systems

They are strategic ways of getting new clients.

 But, they are systems.

 You can’t just do part of one and expect to get results.  It just doesn’t happen that way. 

You have to do all parts of the system to get it to work.

 For example, when you do my Three Letter Sequence Strategy that goes to corporate prospects who frequently travel for business, you can’t just give out the first letter.  You have to do all three.  And they need to be ten days apart.  And it has to be the letter we provide, (or a slightly tweaked version.) And, it has to be delivered in a Direct Response manner.

 Then it’ll work.

 You will get results.

 But you have to do every part of the system, not just the first step.  This is true of any system.

Think of making coffee. 

The first step is to put in a new filter and add coffee. 

But if you stop there, you’ll never get coffee. 

You need to follow the rest of the steps in the system to get coffee. 

That is; you have to add water, turn it on, and put the pot under the drip. 

Then you’ll have coffee. 

Stopping after the first few steps in a marketing strategy will give you the same results as with your coffee maker. NONE.

So follow through on everything. 

Put the systems in place and they will automatically generate revenue for you every month. 

Complete the system and you’ll soon be taking home the HIGH PROFITS you deserve!

 

What Is A Marketing System? is a post from: http://www.limoprofits.com

http://www.limoprofits.com

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Here’s The Cold Hard Truth: You Are Not Your Client

You Are Not Your Client

 

It sounds obvious, but too many business owners never learn this crucial concept. They think their clients all have the same wants, needs, and opinions as them.

 You do not know what your clients will want or how they will react.

 

Don’t judge something before you try it. I hear from many limousine business owners who say, “My clients won’t like that or respond to it.” How do they know until they give it a chance to work?

 The truth is, you don’t know what will or won’t work with your clients. The marketing strategies I’m sharing with you have been tested all over the country.

They work.

Period.

 If you can’t get something to work, email us and we’ll help you get it to work.

 Don’t assume a strategy won’t work just because you tried it once and didn’t see results. That’s like questioning the laws of aerodynamics every time a plane crashes. When an accident happens, the authorities figure out what caused the problem and work to fix it. Contact us and we’ll help you do the same thing with your marketing strategy. Don’t miss out on potentially huge profits because you gave up on a strategy!

There are some methods you can use to try new things in your business. For a new product or service, it could be as simple as asking your clients whether they would be interested in it. See what they want and what they don’t want. Then give them what they want.

Always remember that you aren’t your own client!

Here’s The Cold Hard Truth: You Are Not Your Client is a post from: http://www.limoprofits.com

http://www.limoprofits.com

Work On Your Business, Not In Your Business

What the heck does this mean? Let me explain.

Working in your business includes answering the phones, booking rides, dispatching, scheduling, managing employees, cleaning the cars, general upkeep, and so on…All the things that have to be done every day to keep your business running.

Working on your business includes planning how you want to expand your services and offerings, how you’re going to target a new niche, how many new marketing strategies you’re going to try. These things don’t just keep your business running, they help it grow.

 Get the difference?

Working in your business is fine. Everyone does it. But you also need to work on your business. You need to plan to be successful.

As your business grows, you should work less and less in your business. You can hire other people for that. But if you don’t work on your business, no one else will!

his is a very powerful strategy.

It’s how Walt Disney built the enormous Disney empire, which started from just a few cartoons and grew to include Disney World, Disneyland, all the Disney characters, movie studios, and a huge media business. He didn’t just draw Mickey Mouse all day; he worked on expanding his business into one of the most successful companies in America. One of the reasons it’s still so successful is that the people at the top work on the business, not in it.

 This same strategy will work for you too.

Work less and less in, and more and more on your business.  You’ll see great results!

To learn from other operators who have perfect the art of this check out my YouTube Channel were I’ve interviewed many of the most successful limousine, bus and car service operators in the world.
https://www.youtube.com/playlist?list=PLwsnFVmJQnE5EaUjd7B09lrlRuCibmldM

Work On Your Business, Not In Your Business is a post from: http://www.limoprofits.com

http://www.limoprofits.com

Call Them Clients – Not Customers

Does it even matter?

You might think there’s not much difference between a “client” and a “customer”, but the words you use in your limousine, bus or car service business can have a huge impact. I’m going to tell you why using the word “client” is the better choice. Even if you already call your customers “clients,” you need to read this chapter to understand the reasons why. If you’re still calling them “customers,” you definitely need to read this chapter!

Why?

A “customer” is just someone who buys something from you (and may or may not ever come back). But a “client” is someone who has a close business relationship with you, who counts on you to make sure their needs are met.

Can you see how this changes the way you look at your clients? You respect them more. You don’t just see them as a “sale,” but as a person who you care about helping. You recognize them as your most valuable asset in business. After all, without them, you wouldn’t even have a business!

“Client” is a word you should use all the time – not only when you’re actually working with clients, but also when you’re speaking with your employees. Make sure everyone in your business knows the right word to use – and why.

Why Is This Marketing Strategy So Important?

 

This strategy helps you understand the power of slight changes in your limo, bus or car service business. It shows you the approach of this program, which shows you how to make subtle changes in what you say and do and explains why they’re so effective. Once you realize that something as simple as using a different word is actually a marketing strategy (and you know the reasoning behind it), you’ve got the right mindset to get through the whole manual.

We’ve noticed that most businesspeople tend to think of “customers” as nuisances. 

But “clients” are important and deserve to be treated that way.

 When you know why you call them “clients,” you change how you think about your business—and your “clients” will probably like it too!

Call Them Clients – Not Customers is a post from: http://www.limoprofits.com

Quick and Easy Bus, Car Service and Limo Marketing Plan

The Fastest Marketing Plan For Limousine, Bus and Car Service Businesses

This is something that every business owner should be doing, but less than 1% actually do! It may seem simple, but it can dramatically improve your business.

The key to effective marketing is creating a:

 

Marketing Plan

 

            Every business needs specific plans and goals. Success comes from knowing what you want to achieve and having a detailed plan to achieve it.

            I used the words “specific” and “detailed” for a reason: vague plans won’t help you. Just saying, “I want to make more money than I can ever spend,” or “I want to make $10,000 a month” is not a good plan. It doesn’t give you enough to focus on or tell you how to get there.

 

            Be specific. As you read through the marketing techniques in this manual, pick three to start with that work for you. Write them down. Include how much money you want to earn from each idea this week and this month. Create a 3-month plan, then a 6-month plan. Start small and keep adding.

 

            When the first three ideas are in place, add three more. Continue adding until you’re using most of the money-making marketing ideas in this program. (There may be a couple of ideas that just don’t seem right for you—that’s fine. Start with the ones you’re most interested in, and keep building from there).

 

            Always include money goals in your plan. You should try to use net (take-home) income, not gross. Even if you’re used to thinking in terms of gross, net is a better measure of your actual profits. Think of a business owner who does $350,000 in gross—sounds like a lot, right? But at the end of the day, what if he only takes home $35,000? Not so impressive after all.

 

            Make sure you know where you’re starting from. Over 90% of limousine businesses don’t even know how many clients they have each month. Don’t be one of them! You must know how you are currently doing. 

 

            Make sure you know the number of new clients you get each month, how much you make from each one, how much each one costs you to acquire, and which marketing strategy they came from.

 

Here’s an example:

 

            Jack is a limousine business owner who has been in business for two years. (he and the numbers shown below were created for illustration purposes only.)  He gets most of his clients from referrals or his ad in the Yellow Pages.

            He grosses $25,000 a month.  His average ticket is $500

 

            Therefore he gives rides to 50 clients a month.

 

            His net is 20% of gross or $5,000 a month

 

            Jack wants to double his net income in 6 months, triple in 12 months. (We don’t blame him.)

 

            Considering that Jack doesn’t know any of our marketing secrets (like how to charge more for his services), he will have to get twice as many clients to double his business.

 

 

            Goal: 100 clients a month.

 

            Currently, repeat clients account for 30 a month, “referrals” account for 10 clients a month, while his Yellow Pages ad brings 10 a month.

 

            With the strategies I’m going to show you to improve his booking rate, here is a sample plan for Jack to get 100 clients.

 

            25 from his website

            5 from his newsletter

            5 from his blog

            5 from a joint venture

            5 from his 3-step letter

            15 from his referral program

            5 from networking meetings

            5 client reactivation letter

            40 from repeat clients

 =

            110 clients

 

 

Wow that’s 10more than his goal!

 

            Make a weekly plan, and make it a part of your routine. Schedule a half hour in one day each week to create your plan and check whether you met your goals for the last week. Treat this as an important appointment, and make it a priority to keep it every week. If you just follow this one strategy, your income can double in only 12 months.

 

            Of course, Jack didn’t know any of our secrets to double the profit from all his clients. 

 

If he did both: double his profits from each client, and double the number of clients, he’d quadruple his business in less than 6 months

 

Your weekly plan should include the following:

 1.                  Goal for total net income.

 2.                  Goal for number of new clients

 3.                  Goal for number of repeat clients

 4.                  Goal for number of referrals.

 5.                  Average net income from each client.

 6.                  The number of prospects you’ll have to generate to reach your goal.

 7.                  A detailed plan to generate the number of prospects you need.

 

You don’t need to print out your plan or write it in any special format. You can simply

write it on plain paper, if you want. What matters is making a plan for every week and keeping track of your progress.

Here’s a quick video that talks about growing your limo or bus business…

If you’d like to know more about me you can click here to read our about page or check out articles written about us in LCT, LCT, Chauffeur Driven and Limo Digest.

Quick and Easy Bus, Car Service and Limo Marketing Plan is a post from: http://www.limoprofits.com

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