Simple Market Research For Your Limousine Company

This simple strategy will help you turn your business around and get it heading in a profitable direction almost overnight.

It requires a little extra effort on your part, but if you take action on it, you will uncover marketing opportunities and rewards that you never knew existed.

 

  1. Take a few of your best clients to coffee or lunch and ask them what they like and dislike about your limo/ car service/ bus business.  Make sure they know that you want the honest truth because you value their opinion, you want to keep them as a client, and you want more clients just like them.After the meeting send a thank you letter. Make sure it’s personal. Anything less will weaken your sincerity.

 

  1. Call up some of the clients that have not made reservations in a while and take them to coffee or lunch. If they don’t want to do lunch, get information from them on the phone. Ask them why they haven’t used your services, what you can do better, and what you do well. Then ask them if it’s OK for you to send them a “special thank you for your help gift”. Send a special offer, just for them. And make sure it has real value.

 

If you talk with ten current and former clients and take good notes, you can use this information to improve your business, and create marketing messages that target your potential clients more effectively.

You’ll uncover many strengths and weaknesses. Some of them may shock you. Improve on your strengths, and fix your weaknesses.

I guarantee you will get very valuable and useful information from this tip, and you will get a lot of satisfaction from the smart work you will accomplish. You might even get a few unexpected referrals, or win over a disgruntled client.


Simple Market Research For Your Limousine Company is a post from: http://www.limoprofits.com

from http://www.limoprofits.com/simple-market-research/
via http://www.limoprofits.com/

Advertisements

Work On Your Business, Not In Your Business

What the heck does this mean? Let me explain.

Working in your business includes answering the phones, booking rides, dispatching, scheduling, managing employees, cleaning the cars, general upkeep, and so on…All the things that have to be done every day to keep your business running.

Working on your business includes planning how you want to expand your services and offerings, how you’re going to target a new niche, how many new marketing strategies you’re going to try. These things don’t just keep your business running, they help it grow.

 Get the difference?

Working in your business is fine. Everyone does it. But you also need to work on your business. You need to plan to be successful.

As your business grows, you should work less and less in your business. You can hire other people for that. But if you don’t work on your business, no one else will!

his is a very powerful strategy.

It’s how Walt Disney built the enormous Disney empire, which started from just a few cartoons and grew to include Disney World, Disneyland, all the Disney characters, movie studios, and a huge media business. He didn’t just draw Mickey Mouse all day; he worked on expanding his business into one of the most successful companies in America. One of the reasons it’s still so successful is that the people at the top work on the business, not in it.

 This same strategy will work for you too.

Work less and less in, and more and more on your business.  You’ll see great results!

To learn from other operators who have perfect the art of this check out my YouTube Channel were I’ve interviewed many of the most successful limousine, bus and car service operators in the world.
https://www.youtube.com/playlist?list=PLwsnFVmJQnE5EaUjd7B09lrlRuCibmldM

Work On Your Business, Not In Your Business is a post from: http://www.limoprofits.com

http://www.limoprofits.com

Call Them Clients – Not Customers

Does it even matter?

You might think there’s not much difference between a “client” and a “customer”, but the words you use in your limousine, bus or car service business can have a huge impact. I’m going to tell you why using the word “client” is the better choice. Even if you already call your customers “clients,” you need to read this chapter to understand the reasons why. If you’re still calling them “customers,” you definitely need to read this chapter!

Why?

A “customer” is just someone who buys something from you (and may or may not ever come back). But a “client” is someone who has a close business relationship with you, who counts on you to make sure their needs are met.

Can you see how this changes the way you look at your clients? You respect them more. You don’t just see them as a “sale,” but as a person who you care about helping. You recognize them as your most valuable asset in business. After all, without them, you wouldn’t even have a business!

“Client” is a word you should use all the time – not only when you’re actually working with clients, but also when you’re speaking with your employees. Make sure everyone in your business knows the right word to use – and why.

Why Is This Marketing Strategy So Important?

 

This strategy helps you understand the power of slight changes in your limo, bus or car service business. It shows you the approach of this program, which shows you how to make subtle changes in what you say and do and explains why they’re so effective. Once you realize that something as simple as using a different word is actually a marketing strategy (and you know the reasoning behind it), you’ve got the right mindset to get through the whole manual.

We’ve noticed that most businesspeople tend to think of “customers” as nuisances. 

But “clients” are important and deserve to be treated that way.

 When you know why you call them “clients,” you change how you think about your business—and your “clients” will probably like it too!

Call Them Clients – Not Customers is a post from: http://www.limoprofits.com

Quick and Easy Bus, Car Service and Limo Marketing Plan

The Fastest Marketing Plan For Limousine, Bus and Car Service Businesses

This is something that every business owner should be doing, but less than 1% actually do! It may seem simple, but it can dramatically improve your business.

The key to effective marketing is creating a:

 

Marketing Plan

 

            Every business needs specific plans and goals. Success comes from knowing what you want to achieve and having a detailed plan to achieve it.

            I used the words “specific” and “detailed” for a reason: vague plans won’t help you. Just saying, “I want to make more money than I can ever spend,” or “I want to make $10,000 a month” is not a good plan. It doesn’t give you enough to focus on or tell you how to get there.

 

            Be specific. As you read through the marketing techniques in this manual, pick three to start with that work for you. Write them down. Include how much money you want to earn from each idea this week and this month. Create a 3-month plan, then a 6-month plan. Start small and keep adding.

 

            When the first three ideas are in place, add three more. Continue adding until you’re using most of the money-making marketing ideas in this program. (There may be a couple of ideas that just don’t seem right for you—that’s fine. Start with the ones you’re most interested in, and keep building from there).

 

            Always include money goals in your plan. You should try to use net (take-home) income, not gross. Even if you’re used to thinking in terms of gross, net is a better measure of your actual profits. Think of a business owner who does $350,000 in gross—sounds like a lot, right? But at the end of the day, what if he only takes home $35,000? Not so impressive after all.

 

            Make sure you know where you’re starting from. Over 90% of limousine businesses don’t even know how many clients they have each month. Don’t be one of them! You must know how you are currently doing. 

 

            Make sure you know the number of new clients you get each month, how much you make from each one, how much each one costs you to acquire, and which marketing strategy they came from.

 

Here’s an example:

 

            Jack is a limousine business owner who has been in business for two years. (he and the numbers shown below were created for illustration purposes only.)  He gets most of his clients from referrals or his ad in the Yellow Pages.

            He grosses $25,000 a month.  His average ticket is $500

 

            Therefore he gives rides to 50 clients a month.

 

            His net is 20% of gross or $5,000 a month

 

            Jack wants to double his net income in 6 months, triple in 12 months. (We don’t blame him.)

 

            Considering that Jack doesn’t know any of our marketing secrets (like how to charge more for his services), he will have to get twice as many clients to double his business.

 

 

            Goal: 100 clients a month.

 

            Currently, repeat clients account for 30 a month, “referrals” account for 10 clients a month, while his Yellow Pages ad brings 10 a month.

 

            With the strategies I’m going to show you to improve his booking rate, here is a sample plan for Jack to get 100 clients.

 

            25 from his website

            5 from his newsletter

            5 from his blog

            5 from a joint venture

            5 from his 3-step letter

            15 from his referral program

            5 from networking meetings

            5 client reactivation letter

            40 from repeat clients

 =

            110 clients

 

 

Wow that’s 10more than his goal!

 

            Make a weekly plan, and make it a part of your routine. Schedule a half hour in one day each week to create your plan and check whether you met your goals for the last week. Treat this as an important appointment, and make it a priority to keep it every week. If you just follow this one strategy, your income can double in only 12 months.

 

            Of course, Jack didn’t know any of our secrets to double the profit from all his clients. 

 

If he did both: double his profits from each client, and double the number of clients, he’d quadruple his business in less than 6 months

 

Your weekly plan should include the following:

 1.                  Goal for total net income.

 2.                  Goal for number of new clients

 3.                  Goal for number of repeat clients

 4.                  Goal for number of referrals.

 5.                  Average net income from each client.

 6.                  The number of prospects you’ll have to generate to reach your goal.

 7.                  A detailed plan to generate the number of prospects you need.

 

You don’t need to print out your plan or write it in any special format. You can simply

write it on plain paper, if you want. What matters is making a plan for every week and keeping track of your progress.

Here’s a quick video that talks about growing your limo or bus business…

If you’d like to know more about me you can click here to read our about page or check out articles written about us in LCT, LCT, Chauffeur Driven and Limo Digest.

Quick and Easy Bus, Car Service and Limo Marketing Plan is a post from: http://www.limoprofits.com

from Limo Marketing Agency | We Dominate Competiton http://www.limoprofits.com/easy-marketing-plan/
via via LimoProfits

Building Your Lucrative Limousine Bus or Car Service Business

Would you rather succeed the hard way or the easy way? You’ve been told all your life that success takes hard work—that’s probably how you got where you are today.

 

Hard work is a great way to build your business, and it can certainly make you a lot of money if you’re willing to put in the time and effort—but do you really want to spend your whole life working?

 

What if there was a way to build your business that was easier and more enjoyable?

 

Most people work the hard way, and that’s probably what you would learn in other business programs. This program will give you the advantage by showing you how to get more results with less effort. You’ll see higher profits while working less and having more fun!

 

The key to your success will be unconventional marketing systems that will give you the edge. You’ll be earning more, and doing it more easily and quickly. So you’ll have much more time and energy to focus on all the things you want out of life.

 

Using great unconventional marketing makes selling easy and most of the time unnecessary.

 

Right now you’re probably doing way too much selling and not enough marketing. Many people even treat them as the same thing, but that’s a big mistake. Marketing helps you get the right prospects lined up, and you need to do it before you sell. Then when you sell, in person or over the phone, you’ll know you’re taking to the right people.

 

If you correctly use the unconventional marketing techniques in this program, you’ll get clients who are pre-qualified, pre-interested, and pre-motivated to do business with you. This marketing system will screen out people who would only waste your time and deliver you the prospects who have the most interest in your products and service.

 

Focusing your time and energy on the right people brings you greater success with less work. If you follow the unconventional marketing strategies I’m going to show you, selling will become much easier and more enjoyable. How? The marketing process will be doing most of the work for you.

 

Unconventional marketing, done correctly, is the best strategy you can implement to grow your business.

 

I’ll show you how to do it easily, quickly, and of course completely ethically.

Businesses who have the biggest profits are not necessarily the

hardest workers…

 

They are the smartest workers.

 

Why work hard when there’s a better way?

 

There’s always a limit to how hard you can work. But with the right smart strategies, you can watch your profits continue to grow and grow, yet still have time to enjoy with your family or other interests.

To get started watch the limousine marketing and business growth videos I have on my YouTube Channel Playlist.

Building Your Lucrative Limousine Bus or Car Service Business is a post from: http://www.limoprofits.com

from Limo Marketing Agency | We Dominate Competiton http://www.limoprofits.com/building-your-lucrative-limousine-bus-or-car-service-business/
via via LimoProfits

How To Grow A Limousine Or Bus Business

If you’re looking to grow your bus, car service or limo business, you must watch this video. It will radically change the way you think about your business and how easy growth can be. Follow these three easy steps and you can increase business revenue and profits at will.

If you’d like some help implementing these strategies we’d love to help…sign up for a free consultation so we can discuss your web presence, your search engine optimization efforts as well as an overall marketing strategy

The post How To Grow A Limousine Or Bus Business appeared first on Limo Marketing Agency | We Dominate Competiton.

from Limo Marketing Agency | We Dominate Competiton http://ift.tt/1yl9rxg
via via LimoProfits