What the heck does this mean? Let me explain.
Working in your business includes answering the phones, booking rides, dispatching, scheduling, managing employees, cleaning the cars, general upkeep, and so on…All the things that have to be done every day to keep your business running.
Working on your business includes planning how you want to expand your services and offerings, how you’re going to target a new niche, how many new marketing strategies you’re going to try. These things don’t just keep your business running, they help it grow.
Get the difference?
Working in your business is fine. Everyone does it. But you also need to work on your business. You need to plan to be successful.
As your business grows, you should work less and less in your business. You can hire other people for that. But if you don’t work on your business, no one else will!
his is a very powerful strategy.
It’s how Walt Disney built the enormous Disney empire, which started from just a few cartoons and grew to include Disney World, Disneyland, all the Disney characters, movie studios, and a huge media business. He didn’t just draw Mickey Mouse all day; he worked on expanding his business into one of the most successful companies in America. One of the reasons it’s still so successful is that the people at the top work on the business, not in it.
This same strategy will work for you too.
Work less and less in, and more and more on your business. You’ll see great results!
To learn from other operators who have perfect the art of this check out my YouTube Channel were I’ve interviewed many of the most successful limousine, bus and car service operators in the world.