No One Cares Who You Are Until They Know How You Can Help Them
This simple idea changed my life and it can change yours too.
If you want to get people’s attention — in a few words tell them how you can help them — then they’ll want to talk with you.
Once people know how you can help them, they’ll be hungry to hear from you, eager to talk with you. Getting the conversation started is the most important step to being successful.
Without an easy way to get that initial conversation going, you’ll always be frustrated, no matter how smart or capable you are. That applies to everything from getting a response to emails, web marketing, direct marketing, and any other way you reach out to try to stimulate a response.
What is WIIFM?
Every human being is tuned into their own little radio station in their head and when confronted with a decision to make, that little voice asks “What’s In It For Me”.
ALL your marketing and advertising MUST be geared to WIIFM because they don’t care about anything else.
Pretty selfish, huh?
It’s human nature, don’t fight it – use it to your advantage.